Download PDF by Staci M. Zavattaro: Cities for Sale: Municipalities as Public Relations and

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By Staci M. Zavattaro

Examines how US towns have followed the strategies of public kin and advertising and marketing businesses to “brand” themselves.

Today’s towns are competing with one another on many levels—for our company, for our residency, for our tourism funds, for our employment, and masses extra. in particular in gentle of industry versions of governance seeping into the general public zone, it has develop into either valuable and prudent for urban employees to adopt position advertising to draw many power stakeholders. In Cities for Sale, Staci M. Zavattaro unearths that towns are more and more performing like private-sector public family members and advertising businesses in scope, price, and perform. to advertise their towns, public directors are embracing strategies corresponding to branding, media kin, in-house book, and using volunteers or outdoors businesses as PR surrogates. This shift in communique styles from supplying public info to urban self-promotion has, Zavattaro argues, either optimistic and adverse implications for democratic governance and citizen participation.

“This booklet is priceless of awareness through scholars of public management and the media.” — CHOICE

Staci M. Zavattaro is Assistant Professor of Public management at Mississippi kingdom University.

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Cities for Sale: Municipalities as Public Relations and Marketing Firms by Staci M. Zavattaro


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