Read e-book online Augmented Reality im Kinderbuch: Eine Rezeptionsanalyse von PDF

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By Annedore Friedrich

Augmented truth (AR) ermöglicht es, die wahrgenommene Realität virtuell zu erweitern, und ist inzwischen nicht nur mit Spielen wie Pokémon cross auf Smartphones und pills, sondern auch in Kinderbuchverlagen angekommen. Damit wird AR zu einer höchst relevanten Thematik der Verlagsbranche und bietet Medienunternehmen für die Anreicherung ihrer Printprodukte zahlreiche Chancen, aber auch Risiken, die Annedore Friedrich in dieser Masterthesis aufgreift. Dabei werden Hintergründe und die Funktionsweise von AR durch einen Marktüberblick ergänzt und bilden das Fundament für die durchgeführte Praxisstudie, welche die Rezeption der AR-Reihen LeYo! (Carlsen Verlag) und SuperBuch (Oetinger Verlagsgruppe) durch Kindergartenkinder analysiert. Die Ergebnisse legen Möglichkeiten und Problematiken der AR-Technologie offen und geben cutting edge Denkanstöße, wodurch die Studie zur Pflichtlektüre für jeden Kinderbuchschaffenden wird.
Diese Publikation ist Teil der Reihe Initialen, in deren Rahmen herausragende Abschlussarbeiten der Mainzer Buchwissenschaft veröffentlicht werden.

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Augmented Reality im Kinderbuch: Eine Rezeptionsanalyse von LeYo!, SuperBuch & Co. (German Edition) by Annedore Friedrich


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