By Earl Shorris
If Adam is the archetype of guy, and Eve of lady, then the serpent who offered the apple to Eve within the backyard of Eden was once the 1st salesman: all tradition and trade circulation from that act.
In this groundbreaking ebook at the nature and that means of the sale, Earl Shorris takes us on a trip that starts off in Eden and is derived eventually to a attention of the place we're and what we've got turn into in past due twentieth-century the United States, the place promoting has eventually develop into the dominant human job. Shorris makes a speciality of the perfection of this actual paintings right here in the US, the place the big frontier with its remoted settlements solid the salesperson in a heroic position: he used to be actually the bearer of tradition, the resource of a panoply of wanted and sought after goods, every little thing from parasols to plowshares. He used to be Prometheus. All of this replaced dramatically within the years following international struggle II, while it dawned on brands and that the yank economic system used to be generating extra items than humans sought after or wanted. call for must be created for you to maintain the growth of markets, after which, because the economic system grew to become oversold, the position of the salesperson replaced: his activity was once now to kill the contest. The argument of this extraordinary paintings attracts on classical philosophy, modern politics, psychology, and economics; it really is grounded within the author's lengthy adventure as an ads govt and advisor to significant firms. His firsthand observations and interviews with salesmen of each description shape the anecdotal bedrock of the narrative, that is additional enlivened by means of a sequence of fictions during which salesmen perform points in their alternate. Out of those tales and insights emerges a chilling new paradigm of humanlife in our occasions: that of homo vendens. Shorris exhibits us how the US grew to become a state of salesmen, and what this implies to our financial system, our politics, our tradition, and our personality - specifically our freedom to dwell as dignified persons.
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Extra resources for A Nation of Salesmen: The Tyranny of the Market and the Subversion of Culture
A Nation of Salesmen: The Tyranny of the Market and the Subversion of Culture by Earl Shorris